Full-cycle agency of swift insights

Tired of conducting research and wondering what to do with the data?

Gradus delivers insights that can easily be transformed into effective,

well-grounded decisions.

Ready-to-go insights

Gradus Research is a full-service tech research company, excelling in quantitative, qualitative, discovery, and longitudinal studies. With a dedicated in-house polling panel that spans multiple markets, we deliver powerful insights in as little as 12 hours, empowering clients to make informed decisions quickly and confidently.

We offer custom research services tailored to meet your specific business needs, delivering actionable insights backed by rigorous data collection.

Our research services help you understand market trends, segment your audience, and track brand performance, ensuring you stay ahead in competitive landscapes.

Research of communication effectiveness

Do you communicate a lot with your audience and rely on intuition only? Gradus can help refine your messaging to ensure it’s relevant for each target group and we can test your content for achieving the maximum impact.

Not sure who your target audience is? We’ll conduct an in-depth analysis and segmentation of your consumers, helping you define optimal positioning.

Want to understand the impact of your brand communication or advertising campaign? We’ll measure key metrics before and after to assess effectiveness and compare results with category benchmarks.

Brand Awareness Studies for B2B

Do you need to understand how your brand is perceived and identify the factors driving B2B customer loyalty? Are you looking to benchmark against competitors and gain insights to inform strategic decisions?

We specialize in brand awareness and health tracking studies. With expertise in assessing brand equity, reputation, and health, we provide actionable insights that show how your brand stands out and resonates with key decision-makers.

Through targeted surveys, we transform data into comprehensive studies and reports, highlighting your brand’s strengths and pinpointing areas for improvement to strengthen your market position.

Human Capital Research

In the competition for talent, clear positioning is crucial to attract and retain top candidates. Gradus supports major companies by conducting employer brand research, both external and internal, along with reputation screening.

We provide valuable insights into employee perceptions, helping organizations align their brand with the expectations of their workforce.

Enhance perceptions among current and potential employees to attract and retain top talent. Measure internal communication effectiveness, uncovering areas for improvement to boost productivity. Our research helps create a stronger employer brand that resonates with both current and future employees.

Why Gradus?

Actionable and reliable insights delivered in just 12 hours.

Rapid & affordable results

Obtain actionable decision-making insights within just 12 hours from the launch of the survey.

Meaningful insights

Budget-friendly, tailored research solutions for all purposes, consistently maintaining top-notch studies.

Tailored segmentation

A diverse range of survey participants, including niche target audiences, to meet specialized research needs.

Own panel of respondents

Our polling panel of 150k+ verified respondents ensures continuous rotation for high research standards.

Tailored research crafted for your goals

150k

Verified active respondents

500+

Clients

3000+

Research reports conducted

500+

Surveyed respondents yearly

Research services we provide

Quantitative Research

Answer the question "How much?". Gradus enables instant hypothesis testing, providing rapid and reliable nationwide results within just a few days on our advanced research platform.

Qualitative Research

Answer the questions "What? and ‘How?". Hypothesis searching and gathering insights for problem identification, hypothesis evaluation, issue assessment, and motivation analysis.

Discovery Research

Is based on an in-depth analysis of data. We leverage existing information to gain new insights and understand market trends, providing a comprehensive view and enriching with a context.

Longitudinal Research

Answer the question "How long?". Panel surveys conducted with the same respondents, including tracking their relocation; an important tool for studying different flows in their dynamics.

Sectors we serve

With a wealth of experience and in-depth expertise across more than 30 sectors, we design the most effective strategies for achieving your objectives. Our knowledge spans a diverse range of industries, including but not limited to:

FMCG

Public sector

Energy and Utilities

Media, ads and communication

Retail and e-commerce

Delivery and Logistic

Government and Policies

Finance

Automotive

Telecom

Healthcare

IT Products and services

What our clients say

“In dentsu we collaborate with Gradus as their client, and it’s my favourite form of partnership as we often conduct groundbreaking and highly innovative research that gives the industry and its players completely new perspectives on complex issues.

We also leverage Gradus’s potential across the vast client portfolio of dentsu Ukraine, whether it’s in media strategy planning for brands or recommending them when companies are seeking answers to complex challenges in their industries and exploring potential growth opportunities for their businesses.”

Oksana Stekhina

Global network director iProspect Global

CBDO dentsu Ukraine

“We wanted to know which families with young children residing in Ukraine during the full-scale war were most impacted by the war experiences, with or without fathers being available.

Gradus Research did take care of data collection, and we were very happy with their ability to recruit 4 different samples of families with young children and with their online survey. The cooperation went very well, with prompt responses to any query or request for changes of the content of the survey.”

Marinus van IJzendoorn

Monash University

UCL University College London

‘Our project with Gradus Research was crucial in aligning global marketing standards with local market needs.

Their expertise enabled us to achieve both global consistency and local relevance in our studies.

Their commitment to delivering the perfect result, even after several revisions, is a testament to their dedication to client success.’

Olha Olefirenko

Group Product Manager

Bionorica

What I appreciate most in collaborating with Gradus Research is the level of analytics and the quality of report preparation.

I derive many consumer insights specifically from our brand health tracking projects, which we conduct on a regular basis.

Anna Zarytska

Marketing & Products Development Director

Lantmännen Cerealia UA

From the Founder of Gradus

We created the Gradus platform to make research quick and accessible. In a world characterized by rapid change, sociological research has become an integral part of the decision-making process. There is no need to wait for results for weeks anymore. With Gradus, obtaining essential data within a matter of hours has become a tangible reality.

Evgeniya Blyznyuk Master of Sociology, Founder and CEO of Corestone Group and Gradus Research

Core Research Services

BHT Research

Brand Health Tracking allows you to discover how consumers perceive your brand, and analyze its market positioning.

U&A Research

Usage & Attitude research provides deeper insights into customer behavior to tailor the needs of the target audience.

Communication Studies

Measuring key metrics of communication campaigns to assess effectiveness and optimize marketing budgets.

Diversity Impact Review

Comprehensive research on diversity, equity, and inclusion (DEI) effectiveness to enhance standard compliance.

Market Penetration

Measure the prevalence of product categories within a target audience; evaluate the market growth opportunities.

HR Research

Enhance your employer brand, retain employees and help your teams grow, as well as discover the best ways to attract talents.

Media Spotlight

“As far as I understand, France just doesn’t match any of these three requirements,” said Evgeniya Blyznyuk, CEO and founder of research company Gradus, which has surveyed Ukraine refugees’ experiences abroad.

“Ukrainians continue to resist because the war is seen as an existential one for them, said Evgeniya Blyznyuk, director of Gradus Research, which conducted a survey into public sentiment around the conflict’s two-year anniversary.”

“The Gradus Research company provides an indispensable perspective from Ukraine and enhanced this analysis through a thorough review and insights garnered from own surveys“

“The European Business Association (EBA) in its analytical report “Gradus Research” indicates that the integral indicator of the Investment Attractiveness Index of Ukraine slightly decreased in 2023 – to 2.44 points out of 5 possible (2.48 points in the second half of 2022).“

“From April 15 to 17, we fielded an online survey of Ukrainians, using a panel of smartphone users established by Gradus, a Ukrainian research firm.“

Die Mehrheit der Ukrainer wird allerdings weiterhin an das Militär glauben, weil sie den Krieg als existenziell für sie persönlich ansehen, sagt Evgeniya Blyznyuk, Direktorin eines führenden ukrainischen Meinungsforschungsinstituts.

The longer the war grinds on, the harder it becomes to entice people to come back. An October survey by Gradus Research found that 18% of refugees want to stay in foreign countries, up from 8% one year ago. Right now, 63% of those surveyed want to return.

The Gradus Research survey conducted in June 2022 indicates a general increase in trust among Ukrainians.

In the head of the top. How has the attitude of top managers to work changed over the past two years? A study by Gradus Research

Under what conditions will Ukrainians return home or emigrate - Gradus Research

Accreditation

FAQ

What types of research we provide?

At Gradus Research agency, we specialize in conducting a wide range of research studies tailored to meet the diverse needs of our clients and the market. Whether you’re looking for marketing and communication research, social and migration studies, human capital research, or any other research services, we have the proven track record to help.

Our goal is to help businesses and organizations uncover valuable insights and test hypotheses to turn data into actionable solutions. To learn more about how we can assist with your specific needs, please contact us, and we will be happy to provide information customized to your request.

How much does it cost to order a research?

How long does it takes to conduct a research?

How to decide what type of research do I require?

Do you have your own panel of respondents?

How can I order research?

Need tailored research to drive your business forward?

Gradus provides bespoke insights that align with your company's unique objectives.